Jemima And Her Lovely Family

A few months ago, we had the pleasure of welcoming Jemima and her lovely family to Marrakech and showing them around a city we know and love so deeply. From getting happily lost in the souks and discovering everyday moments of Moroccan life, to leisurely family lunches at Blue Ribbon and relaxed evenings spent together on the roof terrace, it was a joy sharing Marrakech through a family lens.

In her article, Jemima beautifully captures what so many parents are often surprised by — how welcoming, engaging and enriching Marrakech can be for children. She highlights the rhythm of family life here, the warmth of local hospitality, the sensory magic of the Medina, and the way a stay in a riad naturally brings families together, away from screens and schedules. From learning to navigate the souks to embracing slower meals, shared spaces and cultural curiosity, her piece reflects the reality of travelling here with children — not intimidating, but deeply rewarding.

It’s a thoughtful and reassuring read for families considering Morocco for their next adventure, offering practical insight alongside a genuine appreciation for the culture, people and pace of life.

You can read the full article here.