At Riad Botanica, we have been honoured and proud to collaborate with some of the most talented creatives and brands in the industry from Morocco to Australia. Our branding and marketing are guided by the exceptional expertise of Ex Animo, while Claire Cau-Cecile helped to bring elegance to our interiors. For stunning wallpapers and design fabrics, we trust the heritage and innovation of Florence Broadhurst and Materialised. Our textiles and throws are sourced from St Albans, known for their luxurious craftsmanship, and The Moroccans designed our clothing and Riad cosmetics with a unique blend of tradition and modern style. Our spaces are elevated by our signature scent, crafted exclusively by Air Aroma, creating an unforgettable sensory experience for our guests. In addition, Laura Oczos, artwork and Kaz Morton’s ceramic hands and baby oranges add a touch of artistry to our Riad in the heart of Marrakech.
We are deeply appreciative of the continuous support from artists such as Natalie Begg, and Thalia, who have believed in us since day one. This journey wouldn’t be possible without the incredible talent and collaboration of all these brands and artists, for which we are immensely grateful.
“Driven by the power of possibility, it’s been a privilege and delight to collaborate. Ex Animo and Riad Botanica share a deep commitment to creating meaningful, authentic experiences that inspire and resonate. This has lead to the team bringing Riad Botanica’s vision to life through a seamless blend of branding, marketing, website development, and social media strategy. Founded in Melbourne, Australia in 2012, Ex Animo is a creative Branding agency rooted in passion and innovation, with a commitment to authenticity and impactful storytelling. Our journey began with a vision to redefine branding and communication strategies, delivering unique experiences that resonate on a deeper level.
Since then, we have crafted compelling identities and narratives for a diverse array of clients, merging design, digital expertise, and strategic insight. With a presence in Melbourne and Marrakech our dedicated team of creatives, strategists, and designers collaborate to build brands that not only stand out but also forge meaningful connections with their audiences across the globe.
Ex Animo is latin for “from the heart”, Ex Animo represents two core ideas embedded in all that we do & all that we are.
We are people with heart.
We work with those with heart.
We love to create brands with heart.
We believe that the most important thing is everything.
Claire Cau-Cecile
Creative Director & Luxury Design Expert
With over two decades of experience in the design and luxury lifestyle industries, Claire Cau-Cecile is renowned for her exceptional creative sourcing skills and meticulous eye for detail. As the co-founder of Life Instyle, she set a new standard in curating high-quality events. Her expertise has since expanded to large-scale commercial fit-outs and global luxury interior design projects, including super yachts, luxury homes, retreats, and luxury riads in Marrakech.
In 2025, Claire will co-host the Design Discovery Marrakech luxury retreat, where she will share her deep industry knowledge and passion for authentic design. This exclusive event offers a unique opportunity to explore Marrakech’s rich design culture under Claire’s expert guidance find out more marrakechretreats.com
St Albans is a proud Australian, third generation, family-owned textile company established in 1951. Specialising in natural fibres and using the highest quality, responsibly sourced materials we produce the finest throws, blankets and scarves. Our creative team draws inspiration from around the world and curates designs to capture the essence of the Australian landscape.
We were excited when Claire Cau-Cecile approached us about the Riad Botanica design project as the hues of Marrakech sat beautifully with St Albans’ colour mandate. Known as the diamond fibre, our Mohair blankets provide a vibrant depth of colour and a perfect sheen. The natural breathability is perfect for the changeable environment in Marrakech.
Our years of experience result in exquisite, luxury products customers have grown to love and trust for their premium quality and naturally beautiful attributes.
Quality. Beauty. Heritage. Crafted for Life.
Florence Broadhurst holds a significant place in Australian design history, her legacy reverberating through the realms of interior design, fashion, and visual arts. Born in rural Queensland in 1899, Broadhurst’s journey to becoming an iconic figure in design was marked by resilience, creativity, and a relentless pursuit of beauty.
One of the most remarkable aspects of Florence Broadhurst’s impact on Australian design is her ability to transcend boundaries and blend diverse influences. Her early years saw her travel extensively through Asia, immersing herself in the rich tapestry of cultures, patterns, and colours that would later inform her work. Decades later she now spreads her design influence to Morocco!
Since 1980, Materialised has brought innovative, high-performance furnishing textiles, wall covering and acoustic solutions to the Australasian contract interior design industry, with printing and warehousing taking place in the Sydney suburb of Blakehurst.
In 2009, access to a limited selection of the iconic Florence Broadhurst design library was made available to Materialised for Australasia, and in 2018 that became an exclusive full license for furnishing fabrics and wall covering.
CEO of Materialised, Belinda Price, worked with Angela Mellak and Claire Cau-Cecile on the Florence Broadhurst design requirements for the Riad Botanica. Belinda joined her family company in 1992 but her involvement in the textile industry dates to when she was very young, always keen to be involved, selecting and assorting fabric. She lives and breathes Materialised and is rarely seen without a spark in her eye for the next innovation.
“I have loved working with Angela and Claire, and to see this exceptional guest house come to life. Their design vision is truly remarkable, seamlessly blending aesthetics and functionality, and it perfectly reflects the strength of their brand in creating an unforgettable guest experience.” – Belinda Price.
The team behind The Moroccans are passionate about design and the natural world around us. They celebrate the earth and the men who have shaped and preserved it for centuries, by offering you natural products, designed with respect for nature and people thanks to fair trade, which favors products small producers and women’s cooperatives.
Products are 100% organic, 0% paraben 0% Sulfates 0% Synthetic colours 0% Petrochemicals and Not tested on Animals.
Enjoy a dip and chill by the pool underneath the big orange tree in our courtyard. We have daybeds and benourain oversize cushions.
Proudly served by our staff, you could master the art with a tea-making session or simply just enjoy a cup and read a book.
We have a deliciously fresh and healthy menu catering to all food lovers, and we can cater for Gluten-free and Vegetarians.
Marrakech enjoys over 200 days of sun a year, and our rooftop is designed for sun lovers with sun lounges a day bed, tunes and rooftop bar.